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ABOUT

OUR STORY
At Nouvel, our journey began from a personal struggle with acne and dark spots. As the founder, I understand the frustration of trying countless products that either made my skin worse or left me with uneven skin tone—some parts of my body lightened, while others remained the same. There was nothing in the market that truly addressed my concerns, so I decided to create a solution that worked for me and could help others facing similar challenges.
In 2020, I founded Nouvel with the mission to provide natural, effective, and affordable beauty solutions. After extensive research and testing, I carefully selected ingredients like rosemary, clove, ginger, and turmeric, which have long been known for their restorative properties. Each of our products is thoughtfully designed to promote healthy skin, clear acne, fade dark spots, and restore balance without compromising your skin’s natural tone.
As our brand grew, I expanded our product line to include Ayurvedic haircare made with natural ingredients that promote longer, thicker, and healthier hair. Our hair products are designed to nourish and restore your hair, helping you achieve the hair of your dreams, naturally.
We also wanted to make Nouvell a true one-stop shop, so we added a selection of phone cases and accessories. From durable phone cases to ergonomic mice and more, we offer products that complement your lifestyle while maintaining the same commitment to quality and affordability.
As a family-owned business, we’re dedicated to quality, sustainability, and customer satisfaction. Our goal is to offer everyone the opportunity to embrace their natural beauty, whether it's through healthy skin, radiant hair, or reliable accessories, and feel confident in their own skin.
Thank you for being part of our story. We’re excited to be part of your journey to healthier hair, glowing skin, and a more vibrant you.
OUR VALUES
Natural Ingredients
We believe in the power of nature. Our products are formulated with carefully selected natural and Ayurvedic ingredients that are proven to nourish, restore, and enhance your hair and skin. We avoid harsh chemicals and embrace the purity of nature for the best results.
Quality & Effectiveness
Every product we create is a result of extensive research and testing. We are committed to offering only high-quality products that truly work. Our goal is to help you achieve healthier skin, hair, and a more vibrant lifestyle with products you can trust.
Sustainability
We are dedicated to protecting the environment, which is why we focus on eco-friendly packaging and responsible sourcing. By choosing sustainable ingredients and minimizing waste, we strive to contribute to a better planet while helping you take care of yourself.
Customer Satisfaction
Your satisfaction is our priority. We are committed to providing exceptional service and ensuring that each product you receive meets your expectations. If you ever have any questions or concerns, we’re always here to help.
Inclusivity & Empowerment
We believe in beauty for everyone, regardless of background or identity. Our products are made to cater to all skin types, hair textures, and personal styles. We want every customer to feel empowered and confident in their own skin.
Family-Owned Integrity
As a family-owned business, we put care, love, and passion into everything we do. We are committed to building lasting relationships with our customers based on trust and transparency.

OUR PHILOSOPHY
At Nouvel, our philosophy is simple: beauty, wellness, and self-care should be natural, accessible, and empowering.
We believe that true beauty comes from within, and our mission is to help you unlock your natural radiance through high-quality, effective products. We embrace the wisdom of nature, using Ayurvedic and botanical ingredients to create products that are not only kind to your body but also to the planet. Our formulations are designed to support your skin, hair, and lifestyle in the most gentle and effective way possible.
We are committed to offering affordable solutions without compromising on quality. Every product we create is crafted with care, integrity, and a deep respect for the environment. We want you to feel good about the products you use, knowing they are safe, natural, and formulated to deliver results.
Our philosophy extends beyond products—it’s about creating a sense of community and empowerment. We want you to feel confident in your skin, proud of who you are, and supported by products that enhance your natural beauty.
At Nouvel, we are dedicated to making beauty and self-care an inclusive, sustainable, and fulfilling experience for all.
